Privacy policy

Effective 11 July 2026 · Fanture, Gujarat, India · support@fanture.in

What we collect

• Order data — name, mobile, email, delivery address, items and order value. Required to fulfil your order, send confirmations and enable order lookup and support.
• Payment data — processed entirely by Razorpay (PCI-DSS compliant). We never see or store your card number, UPI PIN or banking credentials; we store only the payment reference ids needed for reconciliation and refunds.
• Delivery data — your address and mobile are shared with Shiprocket and its courier partners solely to deliver your order and send tracking updates.
• Voluntary data — newsletter email, size-waitlist mobile numbers, support tickets and B2B inquiries you submit.
• Usage data — standard analytics (pages viewed, device type) via Google Analytics and Microsoft Clarity to improve the site. Checkout form fields are masked in session recordings.

What we do with it

• Fulfil and support your orders (contract necessity).
• Send transactional messages — order confirmation, tracking, delivery OTP — by SMS, email and WhatsApp.
• Send marketing (new drops, restock alerts) only where you opted in; unsubscribe anytime via the link in any email or by writing to support@fanture.in.
• Measure and improve the store (aggregated analytics).

What we never do

• Sell or rent your personal data.
• Store card or banking credentials on our servers.
• Share data with anyone beyond the processors named above and as required by law.

Retention & your rights

Order records are retained as required by Indian tax law (currently 8 years). Newsletter and waitlist entries are kept until you unsubscribe. You may request a copy, correction or deletion of your personal data at any time by emailing support@fanture.in from the address on your account — we respond within 30 days.

Cookies

We use functional storage for your bag and preferences (localStorage) and analytics cookies (Google Analytics, Meta, Microsoft Clarity). Blocking analytics cookies does not affect shopping or checkout.

Grievance officer

Per India's Consumer Protection (E-Commerce) Rules 2020 and IT Rules: Grievance Officer, Fanture — Gujarat, India · support@fanture.in · +91 97124 92480. Acknowledgement within 48 hours; resolution within 30 days.